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For Immediate Release | View this Press Release as a PDF file

Capital-region radio ads that target stressed-out area commuters to start today
View the 60-sec TV Spot here (Windows Media Player required in new window)

Tysons Corner, Va. (March 20, 2007)—Following up on its recent hard-hitting radio advertisement campaign, TysonsTunnel.org has produced an equally informative video to educate local residents about the considerable advantages of a tunnel under Tysons Corner for Metro’s new commuter rail line through Northern Virginia’s busiest business area.

TysonsTunnel.org is a diverse and unprecedented coalition of community, private-citizen and business groups that is advocating the construction of a Metrorail tunnel under Tysons Corner to national, state and local political leaders. Its tunnel movement has gained significant momentum recently as questions have arisen about the cost of elevated rail and local governments have called for open bidding of the Metro extension to Dulles Airport.

“It’s hard for the average person to visualize what an elevated railway through Tysons Corner will look like and the negative impact it would have on the evolving Tysons community and its commuters,” says Scott Monett, president of TysonsTunnel.org. “This outstanding video will help open the eyes of local residents to the unnecessary impediments, hassles and traffic nightmares that will be caused by the elevated rail and its construction.”

The 60-second video, which will air soon on local television stations as a TV commercial, currently can be viewed online at www.TysonsTunnel.org by clicking here.

The video spotlights the pitfalls of an elevated platform:  the tearing up of Routes 7 and 123, huge walls blocking pedestrian access, and unsightly, massive 70-foot high pylons carrying the railway over the Capital Beltway.

“There’s a better way:  underground in a state-of-the-art tunnel,” says the video’s announcer. The announcer goes on to cite the advantages of a tunnel:

  • No major roadways torn apart
  • A safer, walk-able environment
  • Twice the life of an elevated structure
  • Less expensive and faster to construct
  • Saves local taxpayers hundreds of millions of dollars

Chantilly-based TV Worldwide, a provider of Internet video delivery solutions, produced the spot in conjunction with Schum & Associates, a McLean advertising, marketing communications and graphic-design firm and TysonsTunnel.org’s agency of record.

TysonsTunnel.org represents an unprecedented coalition of community associations, small businesses, environmental groups, landowners, civic groups, homeowner associations, major corporations and private citizens calling for competitive bidding of the design-build work for a Tysons tunnel and the Metrorail extension to Dulles Airport.

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Note to Media Outlets:  An electronic copy of the video can be obtained by e-mailing
Alan Greilsamer at agreilsamer@communications-resources.com. Please enter “TysonsTunnel.org Video” in the subject line.

For media inquiries:
Alan Greilsamer / Communications Resources, LLC
Phone: (703)760-7007 office / (703) 201-2508 mobile
E-mail: agreilsamer@communications-resources.com

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